THE NEW MUSIC INDUSTRY.

-The main bullies in town have less power than they still think they do.
-Spotify global top 50 decides what radio will play, not the other way around.
-Radio is on its way out.
-Niches are everything. Mass is going away. Work on getting to Spotify playlists. 
-Don't make big records. No need to even make EPs. Make GREATTTTTTT songs. Focus on songs. If fans like you, they will dive into your back catalog. But you have to hook them in first.
-Don't think like Coca-Cola. Too many young artists focus on their branding when they need to be focused on their music and their grass roots marketing. When you have more leverage, your logo will automatically mean more.
-Labels are needed if you want to be Justin Bieber or Luke Bryan, not if you want to be a successful Bonnaroo Festival band. Get the labels wanting you.
 -Mystery used to be attractive. Now it will destroy you unless you do it as an act (Daft Punk). 
-Live is your "pay your bills and your people" money maker. When you start making money from live shows, reinvest back into your show. You will eat beans and rice for a few years, but in the end your live show will be worth seeing. This is how headline acts become headline acts now.
-The money bands used to make with licensing big TV shows is drying up. With every artist clamoring for a limited # of spots, the prices are going down. It's a quantity game here now.
-Don't listen to your old Belmont professors all the time. They are professionals at telling you "That will never work." Go prove them wrong.
-Music is not automatically worth a certain amount of money. You have to create the value yourself! 
-Publishing is going to take a HUGE shift in the next 10 years. The need for transparency will break this industry. TV and film supervisors are even starting to work around publishers, going directly to the artists because they are so hard to work with.
-Internet is everything! Get good at it.
-Instead of a few artists making zillions, we will see thousands of artists making really good livings.
- Session and live musicians are making less money than 15 years ago. If you are one, you need to start thinking of creative ways to leverage something else.
-Don't fear all this change. It seems like the music industry is dying but that's not true. It's just shifting. Embrace it and you can win!