Break Stuff.

If you are a musician, artist or business owner, your job is to break stuff. And when I say "break stuff", I'm referring to the act of not accepting the status quo. It is not letting your teachers define in you what is true and what is not but constantly questioning why it has to be done this way.

The music industry is so scared to break things in fear that they will lose what little they have. And that means a lull in innovation. It is like squeezing a lemon to get a few more drops of juice out. Trying to hold on to old models of publishing and label deals, licensing arrangements and on and on. Squeezing every dollar we can get out of people that aren't wanting to pay in the first place is NOT THE ANSWER. It is not the way to long term growth and sustainability. Just like Att and Verizon lost the unlimited data choke hold, you will eventually lose as well.

My suggestion. Go break something. Change the way you operate. Ask a fan what they want and give it to them. Don't be selfish but selfless. Give more value than you take.

Break Stuff.